1,6 Google/Ipsos, “Holiday Study”, November 2018 – January 2019, Online survey, UK, n=2,999 online 18+ who shopped in the past two days. [Q25D – Tab 35]

2 Google/Ipsos, “Holiday Study”, November 2018 – January 2019, Online survey, UK, n=2,999 online 18+ who shopped in the past two days. [Occasional: Holiday Shopping Occasions for Shoppers Who Have Conducted Activity in P48H (n=4162). Q22A – Tab 170]

3 Google/Ipsos, “Holiday Study”, November 2018 – January 2019, Online survey, UK, n=2,999 online 18+ who shopped in the past two days. [Reduced base: Unplanned purchase decision (n=973). Q29AA – Tab 78]

4 Google/Ipsos, “Holiday Study”, November 2018 – January 2019, Online survey, UK, n=2,999 online 18+ who shopped in the past two days. [Occasional: Shopping Occasions – Made A Purchase. Reduced base: Black Friday Week (Nov 22-28) (n=463). Q22F – Tab 153]

5 Google/Ipsos, “Holiday Study”, November 2018 – January 2019, Online survey, UK, n=2,999 online 18+ who shopped in the past two days. [Reduced base: Pre-Black Friday / Cyber Monday Week (Nov 15-21) (n=332). Q1 – Tab 1]

7 Google/Ipsos, “Holiday Study”, November 2018 – January 2019, Online survey, UK, n=2,999 online 18+ who shopped in the past two days. [Reduced base: Online video users (n=858). Q30B – Tab 84]

8, 9, Google/Ipsos, “Holiday Study”, November 2018 – January 2019, Online survey, UK, n=2,999 online British 18+ who shopped in the past two days. [Q3 – Tab 16]

10 Google/Ipsos, Global Retail Study, Mar 2019, Online survey, Global online 18+ who shopped in the last week. UK n=526 [Q11 – Tab 82]

11 Google/Ipsos, “Holiday Study”, November 2018 – January 2019, Online survey, UK, n=2,999 online British 18+ who shopped in the past two days. [Occasional: In-store Shopping Occasions - Millennials (n=435). Q12B – Tab 17]

12 Google/Ipsos, “Holiday Study”, November 2018 – January 2019, Online survey, UK, n=2,999 online British 18+ who shopped in the past two days. [Occasional: Holiday In-store Shopping Occasions (n=1847). Q12C – Tab 34]

13 Google/Ipsos, “Holiday Study”, November 2018 – January 2019, Online survey, UK, n=2,999 online 18+ who shopped in the past two days. [Reduced base: Post Christmas (Dec 27-Jan 9) (n=695). Q3 – Tab 7]

14 Google/Ipsos, “Holiday Study”, November 2018 – January 2019, Online survey, UK, n=2,999 online 18+ who shopped in the past two days. [Occasional: Holiday Shopping Occasions (n=6,321). Q19 – Tab 68]

15 Google/Ipsos, “Shopper Tracker”, November – December 2019 “Holiday Period”, Online survey, US, n=1,810 online Americans 18+ who shopped for something within the past 48 hours. [Q20, Tab 156]

16 Google/Ipsos, “Holiday Study”, November 2018 – January 2019, Online survey, UK, n=2,999 online British 18+ who shopped in the past two days. [Occasional: In-store Shopping Occasions (n=1,847). Q12B – Tab 17]

17 Google/Ipsos, “Holiday Study”, November 2018 – January 2019, Online survey, UK, n=2,999 online British 18+ who shopped in the past two days. [Reduced base: Excludes “Don’t Remember” (n=2,831). Q29AA – Tab 78]