Many people who own a car have had to buy aftermarket parts for it. This research study takes a look how the internet has changed the way people shop for those parts. In France, for example, the internet is a key information source for aftermarket parts and is used throughout the purchasing process. Search engines also play a key role in helping people decide where to buy their parts.
The objective of this study was to understand how French consumers use the internet and other sources to research and purchase automotive aftersales products.
Key findings
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The internet is a key auto aftermarket info source, which is used across the entire purchasing process.
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Search engines are the most consulted source and plays a key role across the purchase journey.
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Mobile searches widely used and likely to increase in future.
