Christmas shopping season 2019: Your marketing cheat sheet

Martijn Bertisen / October 2019

With‌ ‌consumer‌ ‌shopping‌ ‌habits‌ running up to Black‌ ‌Friday‌ through ‌to‌ ‌Christmas‌ and then new year sales changing‌ ‌every‌ ‌year,‌ ‌it’s‌ ‌essential‌ ‌for‌ ‌brands‌ to understand how ‌to‌ ‌connect‌ ‌efficiently‌ ‌and‌ ‌effectively with their Christmas shopping campaign.

‌To‌ ‌help,‌ ‌we’ve explored ‌the‌ ‌emerging‌ ‌trends‌ ‌that‌ ‌every‌ ‌marketer‌ ‌should‌ ‌be‌ ‌aware‌ ‌of – from‌ ‌shifting‌ ‌shopping‌ ‌timelines‌, how consumer behaviour is changing ‌and ‌YouTube’s‌ ‌role‌ ‌in‌ ‌gift-giving.‌ ‌

This‌ ‌‌cheat‌ ‌sheet‌gives‌ ‌you‌ ‌quick digest including the‌ ‌new‌ ‌types‌ ‌of‌ ‌shopper,‌ rising trends to tap into, and how to be truly helpful to your consumers.

The 3 things you will learn:

  1. Understand how consumer behaviours have changed
  2. Get a feel for what Christmas shoppers are watching
  3. Be present, use insight, use audience signals to win this Christmas
10 data points that will make you rethink your Christmas shopping campaign