1 “Micro-Moments. Learn about this new customer behaviour, and what it means for brands,” Think with Google.

* “Real-Time Data-Driven Creative: the Next Frontier?,” Think with Google, September 2016.

** "EA Sports Madden GIFERATOR,” Think with Google, June 2015.

*** “Getting the Full Stack for True Data-Driven Marketing,” Think with Google.

**** “Tying Your Campaign to Cultural Events,” Think with Google.

***** “Lancôme Leverages Precision Marketing to Deliver Tailor-Made Advertising,” DoubleClick by Google, October 2016.

****** “Mondelēz International Improves Campaign Effectiveness With Google's Brand Lift Solution,” Think with Google, October 2014.

2 “Lesson: How is my channel doing?” YouTube Creator Academy.

3 “Lesson: Who is watching my channel?” YouTube Creator Academy.

******* “VICE's YouTube Success: Growing Sustained Viewership Through Breakout Videos,” Think with Google, October 2013.