"Finally people have woken up to engagement," says Shane Smith, CEO of VICE. As part of our Engagement Project, we interviewed him, along with other advertising leaders, about how the web has fundamentally changed the business. They all agree: it's changed for the better. As John Gerzema, CEO of Brand Asset Valuator, puts it "it's the best time to be in marketing." Hear more from Smith and Gerzema, plus Google's Tara Levy and Lucas Watson, on how to take advantage of exciting new opportunities to engage consumers.
The engagement project: Thoughts on modern brand building
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