In today’s mobile world, the World Cup has become an event that not only spans cultures but spans screens. With an abundance of football content at their fingertips, fans are becoming super fans. They’re turning to their devices to learn about their favourite players, relive key moments, and school themselves on the skills they see at match time.
Football fandom: Taking the World Cup beyond the TV screen
June 2018
Others are viewing
Marketers who view this are also viewing
-
Case StudyCase Study
BT Sports increased investment in YouTube puts them in touch with an audience of 9m highly qualified sports fans
-
ArticleArticle
Why YouTube is more than just viewers
-
ArticleArticle
YouTube and Football: a match on and off the pitch
-
ArticleArticle
Full send: How is Gen Z changing the future of gaming and esports?
-
ArticleArticle
How people decide what to buy lies in the “messy middle” of the purchase journey
-
ArticleArticle
Sports Fans and the Second Screen