Football fandom: Taking the World Cup beyond the TV screen

June 2018

In today’s mobile world, the World Cup has become an event that not only spans cultures but spans screens. With an abundance of football content at their fingertips, fans are becoming super fans. They’re turning to their devices to learn about their favourite players, relive key moments, and school themselves on the skills they see at match time.

BT Sports increased investment in YouTube puts them in touch with an audience of 9m highly qualified sports fans