Martijn Bertisen

Martijn Bertisen

Country Sales Director Google UK

1, 2 Google/Ipsos, “Holiday Study”, November 2018 – January 2019, Online survey, UK, n=3,464 online 13+ who shopped in the past two days.

3 Google/Ipsos, “Holiday Study”, November 2018 – January 2019, Online survey, UK, n=3,464 online 13+ who shopped in the past two days. [Reduced base: Gen Z (13-21) (n=465), millennials (22-36) (n=875). Q3A – Tab 3]

4 Google/Ipsos, “Holiday Study”, November 2018 – January 2019, Online survey, UK, n=3,464 online 13+ who shopped in the past two days. [Reduced base: Gen Z (13-21) (n=465), millennials (22-36) (n=875). Q32– Tab 85/87]

5 Google/Ipsos, “Holiday Study”, November 2018 – January 2019, Online survey, UK, n=3,464 online 13+ who shopped in the past two days. [Reduced base: Gen Z (13-21) (n=465), millennials (22-36) (n=875). Q3 – Tab 7]

6 Google/Ipsos, “Holiday Study”, November 2018 – January 2019, Online survey, UK, n=3,464 online 13+ who shopped in the past two days. [Reduced base: Gen Z (13-21) (n=465), millennials (22-36) (n=875). Q30B – Tab 84]

7 Google/Ipsos, “Holiday Study”, November 2018 – January 2019, Online survey, UK, n=3,464 online 13+ who shopped in the past two days. [Reduced base: Gen Z (13-21) (n=465), millennials (22-36) (n=875). Q4-9B – Tab 33]

8 Google/Ipsos, “Holiday Study”, November 2018 – January 2019, Online survey, UK, n=3,464 online 13+ who shopped in the past two days. [Occasional: Shopping Occasions – Gen Z (13-21) (n=970), millennials (22-36) (n=1,890). Q25 – Tab 238]