ProTrainings masters cross-device model, attributes 12% of total sales to mobile

March 2013

We live in a constantly connected world and understanding user behavior across devices can be challenging. ProTrainings devised a smart yet simple cross-device attribution strategy. It helped them to understand the user's journey across devices and attribute it to the right channel.The company was thus able to attribute 12% of total sales to mobile.


Cater to on-the-go users

Understand cross-device attribution


Offered $5 discount for customers signing up from mobile devices

Created cross-device attribution mode


Garnered 12% of total sales from mobile devices

$5-off coupon increased sales initiated from mobile by 35%

Helped on-the-go workers stay certified in skills essential to their jobs to increase safety and potentially save lives

Give your users a good reason to sign up from their phone and make it really quick, easy and uncluttered. Then, ask yourself: what are they doing? How are they navigating across devices? You will discover fantastic insights about your target audience.
‘Why?’ dominated the 2020 Google Year in Search