We live in a constantly connected world and understanding user behavior across devices can be challenging. ProTrainings devised a smart yet simple cross-device attribution strategy. It helped them to understand the user's journey across devices and attribute it to the right channel.The company was thus able to attribute 12% of total sales to mobile.
Approach
Cater to on-the-go users
Understand cross-device attribution
Goals
Offered $5 discount for customers signing up from mobile devices
Created cross-device attribution mode
Results
Garnered 12% of total sales from mobile devices
$5-off coupon increased sales initiated from mobile by 35%
Helped on-the-go workers stay certified in skills essential to their jobs to increase safety and potentially save lives
Give your users a good reason to sign up from their phone and make it really quick, easy and uncluttered. Then, ask yourself: what are they doing? How are they navigating across devices? You will discover fantastic insights about your target audience.
