Caroline Leksell,

Caroline Leksell

Retail Lead, Ads Marketing Google EMEA

Sources (29)

1Google Trends Data, United Kingdom, 2019

2Google Trends Data, United Kingdom, 2019 vs 20203

3Google Trends Data, United Kingdom, 2019

4McKinsey & Company COVID-19 United Kingdom Consumer Pulse Survey 4/30–5/3/2020, n = 1,003, sampled and weighted to match the U.K.’s general population 18+ years +39 +37 +34 +33 +30 +26 +25 +14 -1 -18 -25

5Google Trends Data, United Kingdom, 2019

6Google Trends Data, United Kingdom, 2019

7Google Data, Global English, April 4 to the week of April 11, 2020, vs. March 29, 2020–April 4, 2020

8Google Trends Data, United Kingdom, 2019

9Google Trends Data, United Kingdom, 2019

10Global YouTube Data, year on year 3/1/20 - 3/31/20 compared to 3/1/19 - 3/31/19

11Google Trends Data, United Kingdom, 2019 vs 2020

12Google Trends Data, United Kingdom, 2017 - 2020

13Google Internal Data, United Kingdom 2018-2020

14Google Internal Data, United Kingdom 2019 - 2020

15Google Internal Data, United Kingdom, 2019

16Google Trends Data, United Kingdom, Jan 2020 - May 2020

17Google Trends Data, United Kingdom, 2019

18Google Internal Data, United Kingdom, 2018 vs 2019

19McKinsey China Digital Consumer Trends 2019

20McKinsey & Company COVID-19 U.K. Consumer Pulse Survey 4/16–4/19/2020, n = 998, sampled and weighted to match U.K.'s general population 18+ years

21McKinsey & Company 2018

22McKinsey China Digital Consumer Trends 2019

23McKinsey China Digital Consumer Trends 2019

24Google Internal Data, United Kingdom 2018 vs. 2019

25Google Internal Data, United Kingdom 2018 vs. 2019

26Smart Shopper Research Kantar/Google 2019

27Google/Ipsos, Christmas Shopping Study, Nov 2019 – Jan 2020, Online survey, Britons 18+ who conducted Christmas shopping activities in past two days (n=3,151)

28Google Trends Data, United Kingdom, 2019

29Google/Ipsos, Christmas Shopping Study, Nov 2019 – Jan 2020, Online survey, Britons 18+ who conducted Christmas shopping activities in past two days (n=3,151)