The Changing B2B Buyer

March 2015

Hanne Tuomisto-Inch, B2B Industry Head at Google, reveals new insights on the B2B buyer demographics based on the 2014 Millward Brown B2B Path to Purchase study. She also sheds light into the increased intensity in search behaviour and what to do to address the selective nature of the B2B buyer.

‘Why?’ dominated the 2020 Google Year in Search