Jaclyn Loo Updated

Jaclyn Loo

Contributor, Travel Marketing at Google

1 Google/Ipsos Connect, April 2017, Traveller Attitudes & Behaviours, 2017 n=318-2,268 US. travelers, A18+ who have taken at least one personal or business trip in the past six months and are typically sole/shared decision-maker for trips

2 Google/Econsultancy, "The Customer Experience Is Written in Data," US., n=677 marketing and measurement executives at companies with over $250M in revenues, primarily in North America; n=199 leading marketers who reported marketing significantly exceeded top business goals in 2016; n=478 mainstream marketers (remainder of sample); May 2017

3,5 Google/Ipsos Connect, April 2016/2017, "Traveller Attitudes & Behaviours," 2017 n=318-2,268, 2016 n=310-1,664 US. travellers, A18+ who have taken at least one personal or business trip in the past six months and are typically sole/shared decision-maker for trips, mobile travellers defined as travellers who use a smartphone.

4 Google Data Jan - June 2017 vs. Jan - June 2015. US.

6 Econsultancy and Google; Analytics and Measurement Survey, 2016, Base: n=500 marketing and measurement executives at North American companies with over $250MM in revenues n=132 leading marketers.