There isn’t a world where people revert back to their 2019 [behaviours], and part of that is just a comfort level.
Dynamic demand. People’s buying patterns will continue to change as they react to unpredictability
Digital inspiration. People will continue to look for ideas and shopping inspiration online
Counting on convenience. People will continue to shop in new ways, with a focus on convenience
Supportive spending. People will continue to be more discerning about how and where they spend their money
Whether someone is choosing to buy an electric car to do her part for the environment or directing her [£5] to a Black-owned coffee shop, consumers will more actively shop their values.”
Google Ads Marketing, Retail & Shopping
Designer: Kelly Sullan; Editor: Zharmer Hardimon; Story: Andrew Pagonis; Product Lead: Casey Fictum; Production Lead: Jenny Maughan.
Sarah Bradley contributed research to this story.