The UK's connected consumers - are you making the most of your customers?

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People in the UK are some of the most connected in the world. In this infographic we reveal 77% of Brits purchase things online at least once a month - which makes the UK global number 1 in online shopping. Moreover, 83% of people in the UK spend time on the Internet every day and tablet usage has increased from 4% in 2011 to 40% in 2014.

Susan Wojcicki on the effectiveness of empowering ads on YouTube