9 free online courses to elevate your digital marketing and leadership skills

Katerina Havrlant / March 2020 / E-Learning

Katerina Havrlant is director for Grow with Google in EMEA, which provides free online training to help everyone in their jobs, careers, or businesses. Here she shares a selection of courses to help you develop your digital and leadership skills online.

With the coronavirus spreading across the world, the impact has been felt on the everyday lives of all of us. Many people are finding themselves having to work from home, which means individuals are organising their time in different ways. As we adjust to new ways of working, there may be some online education worth considering to make working more effective, or to learn new skills.

Have you always wanted to learn how to code? Or understand what leadership qualities can help build great relationships? We’ve rounded up nine free online courses — ranging from understanding customer online behaviours to focusing on digital wellbeing — to help you develop your digital and leadership skills.

1. Improve collaboration and productivity

In this short online training you will learn how to improve collaboration and productivity with cloud collaboration tools, and how prioritisation and delegation can help you increase your effectiveness at work.

2. Understand customer needs and online behaviours

With some basic web analytics skills, businesses can measure how well their online marketing is working and get better results. ‘Understand customer needs and online behaviours’ teaches marketers how to understand audiences and how to break down data into actionable insights.

3. Explore marketing in a digital world

This free online training by the University of Illinois Gies Business and powered by Coursera, examines how digital tools are changing the world of marketing and their impact on the way products are designed and marketed.

4. Focus on digital wellbeing

As people are spending more time online, how do you make sure technology improves your life rather than distracting you from it? In this module, you’ll learn about the different tools available to help you develop and maintain healthy tech habits.

5. Discover the basics of machine learning

Whether it’s recommending movies or helping cities reduce their pollution levels, machine learning can be a powerful tool. In these videos you can learn the basics of machine learning and how it can be applied to help with real life business challenges.

6. Inspire leadership through emotional intelligence

Emotional intelligence, mindfulness, and compassion help to counterbalance stress and build great relationships between teams and their leaders. Throughout this course you’ll uncover what makes a great leader, and how to inspire and motivate development and learning.

7. Uncover the fundamentals of digital marketing

Whether you’re looking to uncover the possibilities of mobile, improve your Search campaign, or want to more effectively turn data into insights, the ‘Fundamentals of Digital Marketing’ course by Interactive Advertising Bureau Europe and The Open University is packed with practical exercises and real-world examples that will inspire you to turn knowledge into action.

8. Communicate ideas through storytelling and design

Your ideas become more powerful if you know how to effectively share them. In this one-hour storytelling and design module by OpenClassrooms you’ll learn how to take advantage of storyboards, mind maps, images, and storytelling to capture the attention of your audience.

9. Learn how to code

Grasshopper is a coding app for beginners. In as little as five minutes a day, you can complete lessons, quizzes, and visual puzzles to build your coding skills. Move through progressively challenging levels as you develop your abilities, then graduate with fundamental programming skills for your next step as a coder.

Discover more free online courses to upgrade your digital marketing and leadership skills on Google Digital Garage and Skillshop.

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