Ben Jones

Global Director, Creative Works Google

1 Google/Kantar Link AI, Global, The Short and the Long of ABCDs Effectiveness, n=11,000 ads, April 2021.

2 Google/Talk Shoppe, AR, AU, BR, CA, CL, CO, FR, IT IN, JP, MX, PE, KR, ES, U.K., U.S., Why Video study, n=32075, A18-64 gen pop video users, March 2020–Aug. 2020.

3 Google Data, Global, successful Video Experiments were those with a significant difference in Brand Lift between experiment arms, 2019–2020.