First Steps to Programmatic Marketing Success

September 2014

Hear from TransferWise, and Vivaki on how they are already using programmatic to make gains in display and search marketing. On this panel, they revealed their advice for getting started in this exciting space, ranging from pressuring your agencies for transparency on placements and cost, to understanding what circumstances suggest you're ready to adopt a data management platform (DMP), to gaining alignment across departments internally to produce an organisational shift.

Programmatic in the Future: Can It Deliver ROI for Advertisers?