The coronavirus pandemic has companies of all sorts rethinking their live events strategy. Virtual events are a great back-up option, but there will be different implications worth considering from setting your approach and choosing platforms to designing your set and building in opportunities for engagement.
If you’re looking to pivot a live event to a digital one, check out this primer from Google’s own events and experience marketing team.
This guide covers three areas:
- Tips on the approach and platforms to use to bring your event to life online.
- What design and set up to think about and how to bring your brand into the digital space most effectively.
- Ideas to help keep viewers engaged, including content structure, breakouts and Q&A sessions in the interactivity and engagement section.