About the Google Digital Academy

January 2019

The Google Digital Academy brings the best of Google education together to inspire our customers to do more with Google by working with them on digital solutions to their biggest business problems and becoming partners in their digital transformation along the way.

In a world where rapid change and disruption is the new normal, the only way to win is to learn faster than the competition. Businesses that develop their digital skills and know-how are the ones that achieve real success.

That’s you.

Now imagine having a dedicated team of personal fitness trainers whose single goal is to get your business and its people fit to compete in this digital-first world.

That's us.

The Google Digital Academy provides what you need to succeed in the fast-moving digital age.

Our programmes enable digital transformation to happen – helping you to transform your business, accelerate growth, improve efficiency and create a sustainable competitive edge.

We make digital transformation happen

Through strategic education programmes, we help you understand how digital solutions solve business challenges and put in place plans and  processes to help you accelerate transformation.

Our programmes range from bespoke workshops and high impact, face-to-face Labs, to scaled e-learning and virtual learning to maximise shared understanding.

Each programme covers some or all of 5 interdependent pillars of transformation– each an area where new tech and customer behaviour have created an urgent need for transformation.

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Our approach to transforming your customer’s business

  • We believe education should focus on digital transformation for growth, efficiencies and competitive edge.
  • Rather than dictating how things work, we give you the equipment, ideas and access to knowledge to make transformation real and achievable.
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2-day interactive strategy workshops

Brand Activation Lab

A 2-day workshop that helps you create consumer centric, digital-first marketing strategies for today’s customer journey.

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Programmatic Strategy Lab

A 2-day workshop that helps you make the most of programmatic and be relevant in the right moments on the customer journey.

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Connected Consumer Lab

A 2-day workshop that provides frameworks, processes and exercises to unlock a more transformative way of working when it comes to mobile.

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Executive Digital Transformation Lab

A 2-day workshop that gives leaders the inspiration and space they need to develop clarity around their vision for their business’ transformation journey.

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Data-driven Marketing Lab

A 2-day workshop designed to support mastery of technology, data and automation, as well as customer centricity.

“Impactful cross-functional collaboration, excellent facilitators, direct application to my brand.”

- Devon Gillis, Brand Manager, Coca-Cola (Brand Solutions Masterclass)

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E-learning and virtual learning

Digital Transformation E-Learning

We've taken the standout activities and lightbulb moments from our in-person Masterclasses and translated them into bite-sized experiences on Google's Skillshop Modules can fill knowledge gaps when learners most need it, or can be part of a more strategic approach to tackling organisational issues.

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Squared Online

A 5-month, part-time, virtual digital marketing leadership programme that gives your customer a strategic overview of digital and builds the leadership skills they need in a digital world. Squared Online is the online version of the Google Digital Academy’s groundbreaking face-to-face Squared course.

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Get tips, tricks, case studies and guides at our Think with Google digital transformation micro-site.

Looking for the latest and greatest transformational thinking?

Programmatic Strategy Lab Overview