Do People Know Where Digital Businesses are Based, and Do They Care?

September 2014

Google Consumer Surveys looked at whether people in the US and UK knew where digital companies such as and ASOS come from. The results show that most people don't know and when told don't really care. This provides an opportunity for companies to export - but also to beware of foreign competitors.

The Update: How 2 brands adapted in the early days of the pandemic