Hostelworld Drives 259% Increase in App Installs With Ambitious “Speak the World” Campaign

October 2017

One of the best parts of travelling is meeting people from all over the world. But if travellers can only talk to people who speak their language, experiences are limited. To help hostel visitors communicate, Hostelworld added a translation feature to its app and promoted the functionality on YouTube.

Four lessons from the UK's most viewed ads on YouTube in 2014