OC&C Strategy Consultants, in collaboration with Google, look at how the rules of international business have changed in the study International eCommerce - the Future is Now. For UK companies, global expansion represents one of the biggest prizes to aim for today; what is a £13 billion opportunity now is set to grow to a £45 billion by 2020. It analyses how geography is no longer a competitive advantage, how new competitors are taking unexpected forms in today's disrupted markets and how internationalization can be done digitally.
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