
“Very good topics, all the relevant people participated. The road map was perfect to make sure there is a timeline and everyone knows what they will work on in the next weeks.”
— Lead Online Marketing Manager
In this interactive, full-day workshop, together with your team and Google representative, you will:
- Deep dive into privacy-centric measurement, first-party data activation, data-driven creatives, and attribution, all across omnichannel
- Brainstorm campaign ideas with triggers and messages
- Identify the greatest opportunities with Google's AI driven ads for your business
- Get the most out of data-driven attribution to help your business grow
- Develop a transformation plan that drives action, is full of practical next steps to embed better data practices, and makes the most of data opportunities
Leave with:
- Detailed ‘Now, Next, and Long’ roadmap of what needs to be done, and who is responsible

Sounds like the Lab for you? Ask your Google representative for more information.