A 2-day workshop designed to support mastery of technology, data and automation, as well as customer centricity.
Overview
This 2-day workshop helps you take your performance marketing strategy to the next level by making the most of opportunities to create tailored, impactful customer experiences:
- You’ll explore critical areas of performance marketing, including automation, audience segmentation and attribution
- It’s a unique opportunity for you, your agencies and Google to collaborate in creating a roadmap to evolve your performance marketing strategy, and to fine-tune ways of working together
After the Lab you’ll be able to:
- Measure the impact of your digital destinations, such as websites and apps
- Identify areas where you can automate the way you’re running campaigns and organise your workflows
- Build audience segments that allow you to distinguish between valuable and less valuable users, and to offer different experiences for them
- Determine concrete next steps on your way to achieving a comprehensive view of your customers
- Refine and, ultimately, implement your strategic roadmap
“I liked working alongside and getting to know my Google account manager better. And coming away with a strategic roadmap is super concrete and useful!'
– Anita Markic, Head of Performance Marketing, Tiqets
You’ll come away with:
- Plenty of ideas of how to make your performance marketing strategy more impactful and efficient
- An overview of current opportunities in the areas of marketing automation, audience segmentation, measurement and attribution
- A point of view regarding emerging technological trends, such as cloud-based marketing tools, digital assistants and mobile UX best practices
- A strategic roadmap that pinpoints concrete actions and commitments to put your ideas into practice
- Frameworks that will help you to deal with the marketing challenges of today
- New ways of working in a digital-first landscape, overcoming legacy challenges and traditional mindsets
