Is data driving creativity?

June 2016

Is data really driving creativity? Or is it limiting the creative impulse, imaginations and possibilities of our brands today? A while back, ‘ad land’ used to be much simpler, with data access, media choice and teams working in close proximity. The conversation now rages around poets and quants and to what extent ‘the machine’ [data & tech] is leading, guiding or diminishing our collective magic, in other words, our creative output. Speakers: • Nick Vale, Global Head of Planning, Maxus • Seth Barron, Head of Creative Partnerships, Google • Suzanne Cole, EVP Media, Universal Studios • Dimitri Maex, President, Ogilvy One New York

Cannes Lions 2016: Unskippable world - advertising in an age of infinite choice