1. YouTube Data, Global, Classification as LGBT video was based on public data such as headlines, tags, and other public data and may not account for every such video available on YouTube, January 2014 - March 2017
2. YouTube Data, Global, January - December 2015 and 2016
3. Pixability, Global, "Purpose Driven Marketing", May 2017
4. Google Survey, UK, June 2016, YouTube viewers 18+ who identify themselves as LGBT (YouTube viewers defined as adults who visit YouTube at least once a month), n = 504
5. Google Survey, UK, June 2016, YouTube viewers 18+ who identify themselves as LGBT (YouTube viewers defined as adults who visit YouTube at least once a month), n = 504
6. Google Survey, UK, June 2016, YouTube viewers 18+ who identify themselves as LGBT (YouTube viewers defined as adults who visit YouTube at least once a month), n = 504
7. Google Survey, UK, June 2016, YouTube viewers 18+ who identify themselves as LGBT (YouTube viewers defined as adults who visit YouTube at least once a month), n = 504
8. Google Survey, UK, June 2016, YouTube viewers 18+ who identify themselves as LGBT (YouTube viewers defined as adults who visit YouTube at least once a month), n = 504
9. YouTube Data, Global, Classification as LGBT channel was based on public data such as headlines, tags, etc., and may not account for every such channel available on YouTube, January - December 2014 and 2016
10. Pixability, Global, "Purpose Driven Marketing", May 2017
11. YouTube Data, Global, Classification as LGBT channel was based on public data such as headlines, tags, etc., and may not account for every such channel available on YouTube, January - December 2014 and 2016
12. Google Survey, UK. June 2016, YouTube female viewers 18-34 (YouTube viewers defined as adults who visit YouTube at least once a month), n = 183
13. Google Survey, UK. June 2016, YouTube female viewers 18-34 (YouTube viewers defined as adults who visit YouTube at least once a month), n = 183