Karen Budell

Karen Budell

Contributor, Platforms Marketing at Google
Laura Young

Laura Young

Contributor, Performance Marketing at Google

1. https://www.internationalwomensday.com/About

2. Google Search Trends, Global, 2004-2018

3. https://www.merriam-webster.com/words-at-play/word-of-the-year-2017-feminism

4. Google Search Trends, Global, Feb. 2017 to Feb. 2018

5. Google Search Trends, Global, Jan. 2015 to Dec. 2017

6. Google Search Trends, Global, Jan. 2015 to Dec. 2017. Interest by region looks at the locations in which “gender equality” was most popular during the specified time frame. A higher ranking means a higher proportion of all queries compared to the total queries in the country and population size, not absolute query count.

7. Google Data, Global, Jan. 2013 to Feb. 2018.

8. Google Data, Global, Jan. 2013 to Feb. 2018.

9. Google Data, U.S., as of Feb. 15, 2018. Includes inferred, Google-defined lifestyle, psychographic, and behavioral audiences. Audience defined as male and female and 18-65+ in the United States, interested in online content related to women’s rights.

10. Google Search Trends, U.S., Feb. 2017 to Feb. 2018

11. Google Search Trends, U.S., Feb. 2017 to Feb. 2018

12. Google Search Trends, Global, Feb. 2017 to Feb. 2018

13. Google Search Trends, U.S., 2004-present

14. Google Data, U.S., as of Feb. 15, 2018. Includes inferred, Google-defined lifestyle, psychographic, and behavioral audiences. Audience defined as male and female and 18-65+ in the United States, interested in online content related to the hashtag metoo.

15. ixability, “Purpose Driven Marketing” Research. Top 100 brands defined by Interbrand’s 2016 list of top 100 global brands. June 2017. *Engagement = Sum of likes, dislikes, comments and Facebook shares