One minute with … Lucas Brinkman, CEO at Wavemaker Germany
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One minute with … Lucas Brinkman, CEO at Wavemaker GermanyFebruary 2020
We spent a minute with Lucas Brinkman, CEO at Wavemaker in Germany, Austria, and Switzerland. Watch to learn why he loves his line of work — and what his professional mantra is.
Interviewer: Who are you?
Lucas Brinkmann: I’m Lucas Brinkmann, CEO of Wavemaker, Germany, Austria, and Switzerland.
Interviewer: Why do you love your line of work?
Lucas Brinkmann: I like to transform.
I like to create, to move things.
This is exactly my task right now as a CEO.
Interviewer: What is your professional mantra?
Lucas Brinkmann: Being honest.
Interviewer: What’s the best professional wisdom anyone’s ever given you?
Lucas Brinkmann: Wow, that’s a good one.
I need to translate this from German into English.
Interviewer: Say it in German.
Lucas Brinkmann: Der Weg ist das Ziel.
[English translation: The way is the goal.]
Interviewer: When do you get your best ideas?
Lucas Brinkmann: Normally outside of the business, just having a quiet minute, either in the train or in the car or on the weekend.
Interviewer: When you hit a creative block, how do you unstick yourself?
Lucas Brinkmann: Listening to music.
Interviewer: If you hadn’t chosen this career path, what do you think you’d be doing right now?
Lucas Brinkmann: I would restore old cars.
I’m a fan of old cars since I was a student.
Interviewer: What do you like about them?
Lucas Brinkmann: I like old cars, because it’s exactly the contrast to the fast-developing throwaway economics today.