Why the old rules don’t work anymore in the agency landscape

Daniel Gilbert / November 2019

The agency and advertising landscape is in flux – but where some see disruption, others see opportunity. These are the game changers, industry shapers and trailblazers. In our ‘Out Of Office’ series, we interview agency leaders about what’s next.

In this episode, Brainlabs founder and CEO Daniel Gilbert joins Matt Bush, Google’s Managing Director of Agencies & Partners, at the London Science Museum.

Watch Daniel Gilbert's interview with Matt Bush.

Watch to see how one of advertising’s most innovative minds is rethinking the concept of work-life balance, the relationship between human and machine, and for Daniel’s take on how biddable media changed the industry over night.

3 key take-aways from Daniel:

  1. Advertising hasn’t been the same since it became measurable
    What I find quite humbling about digital media is that it’s not the highest-paid opinion or the most ingenious creative that’s necessarily the most effective. You put stuff out there and your customers tell you what’s working and what’s not by whether they’re engaging, interacting, clicking or purchasing. It’s a fascinating cultural shift in how we think and go about making good creative.
  2. Focus on what really matters
    If smart people come up against boring tasks on a day-to-day basis, they’re always going to look at ways to automate them. I don’t lament that in the slightest.
  3. The importance of a life-life balance
    It’s criminal to suggest that your work shouldn’t be your life. You should look forward to heading into the office, enjoy the challenges there, then go home or go out socially, seamlessly, as all part of the same day. Call it a life-life balance.

Check in next Wednesday to see the next episode of Out of Office. To see the full line-up of industry leaders and the topics they’ll be covering, visit here.

Out Of Office video series: U.K. agency leaders talk industry change