Programmatic growth boomed in 2013 and 2014 in the UK, going from a "nicety" to a "must-have" in the eyes of marketers. In this infographic we reveal four ways brands can win with programmatic: by helping them connect one-to-one with audiences, embrace cross screen, engage with video and measure what matters. We also highlight how some brands_Specsavers, Flybe, TalkTalk, among others_are using it to their competitive advantage.

May 2014