With the number of smartphone subscribers in the US increasing 50% year-on-year in 2012*, it's clear that demand for mobile phones is booming. To find out how online consumers are shopping for them, Google teamed up with Compete and discovered that digital has changed the purchase path for wireless shoppers. Research on mobile devices has tripled; four times as many shoppers are using online video to research; and mobile phone related searches are up 82%. To find out why you need to raise brand awareness and inform shoppers' decisions online, check out the key data points below.

April 2013


*Source: Internet Trends, Mary Meeker, 2012