Ulric Jerome, COO, explains the digital-first philosophy that's guided his company's growth from a bricks-and-mortar shop five years ago to now doing 70% of its business online, with 70% of digital sales coming from outside the UK. View the video below to listen to discussion around the opportunities and challenges of scaling a business using technology across multiple international markets.

September 2014


We first changed the name from Matches to MATCHESFASHION.COM. The organisation underwent an evolution of mindset, so everybody understood that we are a technology company now, which happens to sell fashion products.

— Ulric Jerome