Sometimes, the best way to sell a digital idea is to just build a working version of it. One example: Toyota and Saatchi & Saatchi wanted to create a campaign to reimagine how people shop for cars. They built a working demo of an app, which lets up to 10 friends work together to build and customize a car in a Google+ hangout. It's the type of idea that is meant to be played with instead of explained, and the demo allowed for a hands-on pitch meeting, and an easier buy-in to develop the real app.

September 2013