"The clearest brief you can give is a video of how something should be exactly"says Jeff Baxter, a Creative Lead in Google's Creative Lab. That's the approach Baxter's team took when presenting a digital idea for a Chrome Experiment. To highlight the browser's multi-screen capabilities, they hoped to create a racetrack that lets cars race from screen to screen on different devices. It's a difficult idea to show with wireframes, so the team created a video to make the idea tangible and get the green-light.

September 2013