Seasonal Trends

Throughout the year, there are trends and events that create opportunities to connect with consumers in the Moments that Matter — from summer holiday getaways to Christmas gift giving. The Marketer's Almanac surfaces data, insights, and consumer trends around these key moments to help you get a jump on your marketing plan.

Get Our Newsletter

Throughout the year, there are trends and events that create opportunities to connect with consumers in the Moments that Matter — from summer holiday getaways to Christmas gift giving. The Marketer's Almanac surfaces data, insights, and consumer trends around these key moments to help you get a jump on your marketing plan.

Get Our Newsletter

Seasonal Trends

 
 
 

  Plan for  

Summer

Throughout the year, there are trends and events that create opportunities to connect with consumers in the Moments that Matter — from summer holiday getaways to Christmas gift giving. The Marketer's Almanac surfaces data, insights, and consumer trends around these key moments to help you get a jump on your marketing plan.

Throughout the year, there are trends and events that create opportunities to connect with consumers in the Moments that Matter — from summer holiday getaways to Christmas gift giving. The Marketer's Almanac surfaces data, insights, and consumer trends around these key moments to help you get a jump on your marketing plan.

June

1 Article

Summer

Find out what make Brits tick once the weather heats up

1 Article

Father's Day

Brits are big-spenders when it comes to Father's Day

1 Article

Wimbledon

Summer means it's game, set, match

July

1 Article

Back to School

Back to school is big business for brands in the UK

August

1 Article

Football transfer season

When it comes to the footie, YouTube is in a league of it's own

 
 
 

  Prep for  

Autumn

Fashion week kicks off, as does Christmas shopping, and trick-or-treating. The Marketer's Almanac surfaces data and insights around these key moments to help you get a jump on planning.

Fashion week kicks off, as does Christmas shopping, and trick-or-treating. The Marketer's Almanac surfaces data and insights around these key moments to help you get a jump on planning.

September

1 Article

Fashion Week

Time to strut your brand's stuff

October

1 Article

Halloween

Move over Guy Fawkes, it's Halloween that's hot

November

1 Article

Black Friday

UK consumers have caught the Black Friday bug

 
 
 

  Plan for  

Winter

‘Tis the season to shop, make resolutions, and share the love on Valentine’s Day. The Marketer's Almanac surfaces data and insights around these key moments to help you get a jump on planning.

‘Tis the season to shop, make resolutions, and share the love on Valentine’s Day. The Marketer's Almanac surfaces data and insights around these key moments to help you get a jump on planning.

December

1 Article

Christmas

Tis the season to go shopping!

January

1 Article

New Year

Consumers ring in the New Year with celebrations and resolutions

1 Article

House Buying

Search interest for house hunting spikes in January. Get on the property ladder!

February

1 Article

Valentine's Day

It's time that consumers fall back in love with your brand

1 Article

Chinese New Year

The UK has the biggest Chinese New Year celebrations outside of Asia

1 Article

The Oscars

Search provides the “best picture” of consumers. Use these insights to win on awards night and beyond.