Check out the talks that Google will host during Advertising Week Europe 2018. Join us in London or via live stream on 21–22 March.
Google will host the following sessions:
Advertising That Works For Everyone, 21 March, 11:15am
Digital advertising has been helping businesses and brands grow for many years, yet the industry itself faced major growing pains in 2017. It is time for us to collectively to set our ambitions higher — higher for consumers, advertisers, and content owners alike. In doing so, we’ll help ensure the internet remains the free, open, pluralistic place it is today and help businesses of all sizes grow.
Join Google’s Sridhar Ramaswamy and Matt Brittin as they explore key areas of progress over the past year and outline our vision and plans for the year ahead, as we work to build an advertising ecosystem that works for everyone.
How YouTube Works for Brands: Secrets to Effectiveness Success, 21 March, 1:45pm
Top UK agencies and brands, including Mattessons, BT Sport, Sainsbury’s, Tesco, and adidas (just to name a few), proved how they have used YouTube to deliver highly effective campaigns by bringing home 'YouTube Works for Brands' awards in 2017.
Now in the programme’s second year, Judges past and present will debate and share valuable insights gleaned from studying the winning campaigns.
Once Upon A Time in Adland: Fairytale Formats for Video, 22 March, 12:25pm
Today’s Creatives are challenged to tell stories across various screen sizes, platforms, and video formats. Brilliant minds within the walls of BBH and Ogilvy will share how they have tested the limits of the YouTube platform, and Fox will showcase how they were able to live ‘happily ever after’ with the results from a major motion picture launch.
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Google representatives will feature in these sessions as well.
Who Owns The Future? 21 March, 10am
Featuring Matt Bush, Country Sales Director, Google UK
Digital has changed the game and shattered business models cutting across creative and media. Can a business built on a model which no longer exists adapt and survive? Or is the future going to be won by independents constructed for the digital age?
What's Your Elephant In The Room? 21 March, 3:15pm
Featuring Nishma Robb, Marketing Director, Google UK
Join The Marketing Society for an Advertising Week panel with a difference. In line with their 2018 agenda – braver – three opinionated and bold marketing leaders will join to reveal their well-being elephants in the room: including topics such as mental health in the workplace, neurodiversity and work life balance.
The Future of Search, 22 March, 4:15pm
Featuring Kevin Mathers, Country Sales Director, Google UK
Image and voice search are becoming more and more integrated into our daily lives. From the user-tailored fulfillment capabilities of devices like Amazon’s Alexa and Google Home to discovering billions of ideas made possible by Pinterest’s visual search technologies, it is clear that emerging search tools are quickly rendering the keyboard obsolete.
This panel will discuss the current capabilities of search, which campaigns and activations have worked, which haven’t and what we can expect in the future.
Great Minds Think Unalike, 22 March, 12:45pm
Featuring Nishma Robb, Marketing Director, Google UK and
Pendo O'Donohoe Senior Sales Manager, Google Israel & Sub-Saharan Africa
This session will cover a series of discussions including how can tech open up more opportunities for people with learning difficulties, five influential female leaders share their tips for success and a "in conversation with" transgender model Talulah-Eve.