Check out the talks that Google will host during Advertising Week Europe 2018. Join us in London or via live stream on 21–22 March.
Advertising That Works For Everyone, 21 March, 11:15am
Digital advertising has been helping businesses and brands grow for many years, yet the industry itself faced major growing pains in 2017. It is time for us to collectively to set our ambitions higher — higher for consumers, advertisers, and content owners alike. In doing so, we’ll help ensure the internet remains the free, open, pluralistic place it is today and help businesses of all sizes grow.
Join Google’s Sridhar Ramaswamy and Matt Brittin as they explore key areas of progress over the past year and outline our vision and plans for the year ahead, as we work to build an advertising ecosystem that works for everyone.
How YouTube Works for Brands: Secrets to Effectiveness Success, 21 March, 1:45pm
Top UK agencies and brands, including Mattessons, BT Sport, Sainsbury’s, Tesco, and adidas (just to name a few), proved how they have used YouTube to deliver highly effective campaigns by bringing home 'YouTube Works for Brands' awards in 2017.
Now in the programme’s second year, Judges past and present will debate and share valuable insights gleaned from studying the winning campaigns.
Once Upon A Time in Adland: Fairytale Formats for Video, 22 March, 12:25pm
Today’s Creatives are challenged to tell stories across various screen sizes, platforms, and video formats. Brilliant minds within the walls of BBH and Ogilvy will share how they have tested the limits of the YouTube platform, and Fox will showcase how they were able to live ‘happily ever after’ with the results from a major motion picture launch.