Data & Measurement

Data & Measurement

Data and analytics illustrate how consumers experience your brand across platforms. Understand how to gather audience insights and drive growth using a value-led approach to measurement.

Find the Right Keywords with Data-Driven Attribution

Article December 2018

Christmas comes but once a year... Best get it spot on then!

Article December 2018

The season is the tree, while Black Friday and Boxing Day events are tinsel

Article November 2018

The new power of collaboration: How teamwork and insights help Adidas tell stronger stories

Article October 2018

Where data meets creative: 6 marketing transformation lessons from the frontline

Article October 2018

How digital marketing maturity helps you personalise marketing at scale

Article August 2018

Brand Activation Lab Overview

Article January 2019