Data & Measurement

Data & Measurement

Data and analytics illustrate how consumers experience your brand across platforms. Understand how to gather audience insights and drive growth using a value-led approach to measurement.

If measurement isn’t your top strategic priority, here’s why it should be

Article - June 2019

Find the Right Keywords with Data-Driven Attribution

Article - December 2018

Christmas comes but once a year... Best get it spot on then!

Article - December 2018

The new power of collaboration: How teamwork and insights help Adidas tell stronger stories

Article - October 2018

Where data meets creative: 6 marketing transformation lessons from the frontline

Article - October 2018

How digital marketing maturity helps you personalise marketing at scale

Article - August 2018

Brand Activation Lab Overview

Article - January 2019