Data & Measurement

Data and analytics illustrate how consumers experience your brand across platforms. Understand how to gather audience insights and drive growth using a value-led approach to measurement.

Play the Happy Bird Game and Watch Data-Driven Creative Take Flight

Article September 2017

Bensons for Beds Uses Innovative Measurement Techniques to Understand Digital’s Impact On In-Store Sales

Case Study August 2017

4 Things You Need to Know About the Future of Marketing

Article June 2017

Successful e-learning for Digital Marketers: Lessons from Google Digital Academy

Article June 2017

Think with Google UK 2017 on Catch Up: Watch the Recording Here

Article June 2017

What Women Watch: Trends Toward Entrepreneurship, Education, and Empowerment on YouTube

Article March 2017

Dealing With Data: Today's Marketing Analytics Challenges and Opportunities

Article February 2017