GET: CMOs and Digital Brand/Marketing Managers and their Agencies
TO: Learn how to make programmatic the core vehicle for marketing
BY: Build a strategy using the best of programmatic tools across the full customer journey
Who is it for?
This programme is suitable for those who have already familiarised themselves with certain elements of the DoubleClick platform, that currently use programmatic in a specialised way (e.g. buying banners) and have the potential to use programmatic across the full customer journey.
What will I get out of it?
This course will help you use the power of automation and integration to transform marketing and combine data sources to be relevant on the right moments You will make the best use of (dynamic) creatives , define the right set of KPI’s and establish the right tech infrastructure. In addition you will rethink people, skills and processes, your organisation & partners and, in turn create better, collaborative relationships between all key stakeholders (client/agencies/Google).
How does it work?
Folks will work together for two days on a wide range of topics and challenges. We’ll kick off with a deep-dive covering the ins and outs of programmatic, after which we will work on a live brief to build a full funnel strategy together. Once everyone is more knowledgeable on how to make best use of programmatic across the full customer journey, we’ll assess implications for people, skills, structure, KPI’s and technology through a set of exercises.
How long is the course?:
2 full days
Where is it running?
UK & Germany plus other locations on demand.
How to apply:
Simply contact your Google Sales Representative, and they will get the ball rolling for you.