Ralph Lauren Using Technology to Stay Local Globally

Serge Acker, SVP Digital Marketing, shares some insights on Ralph Lauren's international success. He looks at how the use of technology, data and digital marketing has allowed Ralph Lauren to scale internationally and keep locally focused as well as the need for the organisational structure to support this.

The international success of an organisation such as ours is predicated upon the ability to build a global framework that is able to then serve local needs... so, stay local.

 

— Serge Acker

Interview: Domino's Pizza CEO on Developing Websites and Marketing for the Multiscreen Consumer