Travelocity Uses Google Analytics Premium to Enable Data-Driven Decision Making

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To succeed in an industry filled with engaged, informed, and mobile consumers, Travelocity -- one of the largest travel companies in the world -- must be informed an agile in its online analysis and marketing. With Google Analytics Premium could count on dedicated support and saw immediate improvements in data and agile decision-making.

Approach

Rapid implementation of GA Premium, with minimal customization required to gain high-quality analysis and data

Ease of use enabled short training ramp-up, scalable train-the-trainer model gave seven different teams insights at their fingertips

Goals

Quick access to actionable, decision-relevant insights

Persuasive data throughout the organization

Single source of truth for digital reporting

Results

Agile decision making culture able to optimize digital investments

Conversion improvements seen within weeks due to better data shared by more teams

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