YouTube Insights UK, July 2014


Keeping up with modern audiences isn't easy. They're constantly on the move, using multiple devices to consume content at different times of day, in a variety of locations. Reaching them is a matter of being in the right place at the right time, with the right content. but you can't be everywhere at once, can you? Using YouTube as a key channel, many brands have found that they can do just that. Here's why.

To skip or not to skip - What keeps people watching?