YouTube Insights UK, March 2015

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The way we spend our downtime has changed.

Whether waiting in line at the supermarket, on the train, or even in the bathroom, consumers are filling moments that were previously unoccupied, with mobile.

Whether on train, tube or bus, today's commuters will often be seen absorbed with their smartphones. With more than half of YouTube videos now being watched on a mobile device, passengers are now enjoying, learning and buying on their trips - as long as they have the right headphones...

With all this new time spent on mobile, there are more opportunities than ever to engage audience - but what's the best way to reach them? One of the most popular activities for your consumers to indulge in is watching mobile video, and YouTube is one of the most popular platforms in the world to watch it on. The future of online video is in their hands — use YouTube to make a big impact on the small screen.

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