The Think with Google Podcast

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The Think with Google Podcast is here to help you and your marketing team stay ahead of the curve. Hear the latest on tools, strategies, and expert opinions. Listen now wherever you get your podcasts.

Episode No. 3: The Power of #WithMe

March 26, 2020 – 19 min.

Even before a large segment of the population found itself working at home, people were turning to online video to learn a new skill, get information straight from the source, connect with communities and creators, or simply get stuff done. One of the more popular genres people turn to is the “with me” video. In this episode, recorded shortly before the COVID-19 outbreak, Kevin Allocca, head of culture and trends at YouTube, and Sadie Thoma, director of U.S. creative partnerships at Google, reveal what these videos and creators can teach us about forging authentic connections with viewers and how you can drive discovery on a massive scale that still feels personal.

Play episode 3 on Spotify | Google Podcasts | Apple | Stitcher | iHeartRadio | TuneIn

Episode No. 2: Captivating Creative

March 12, 2020 – 17 min.

The fast pace of the internet presents several challenges for marketers today, especially when it comes to how to captivate consumers. In this episode, we explore the one thing that marketers should never underestimate in their campaigns — the power of surprise. We’ll talk with Google Doodles’ Perla Campos and learn how one doodle won the hearts of Selena fans. We’ll even hear from Surprisologist Tania Luna on how to be a brand that won’t be forgotten.

Play episode 2 on Spotify | Google Podcasts | Apple | Stitcher | iHeartRadio | TuneIn

Episode #1: Data and Diversity

March 5, 2020 – 20 min.

Diversity matters to your bottom line. And now, machine learning is being used to prove just that. In this episode, we hear from the Geena Davis Institute about its collaboration with Google and USC to develop machine learning technology to analyse film and television for gender parity. We then talk with Google Chief Marketing Officer Lorraine Twohill about how Google develops its own practises around diversity, equity, and inclusion.

Play episode 1 on Spotify | Google Podcasts | Apple | Stitcher | iHeartRadio | TuneIn

Trailer: Introducing the Think with Google Podcast

February 20, 2020 – 2 min.

Our host, Tess Vigeland, talks with experts and insiders on the future of marketing. Listen to the trailer and get inspired.

Play trailer on Spotify | Google Podcasts | Apple | Stitcher | iHeartRadio | TuneIn

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