Interview: Domino's Pizza CEO on Developing Websites and Marketing for the Multiscreen Consumer

In this interview, Domino's Pizza Group CEO Lance Batchelor discusses shifting customer behaviours and how these are shaping the company's web strategy. With a new site in beta, the focus is on delivering integrated, personalised service across its desktop site, mobiles sites and apps. With 55% of its marketing budget now spent in the digital space and 20% of transactions now on mobile , these assets are a high priority for Domino's.

If you invest the time and the effort in a fantastic (mobile) website, fantastic apps...you are more likely to hold onto customers than you used to be.
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