How Betfair wins in real time on all devices

Ottokar Rosenberger, Global Sports Marketing Director at Betfair, spoke at Google's Think Performance event on how to win in real time on all devices thanks to cross-channel messaging.

 

From responsive design to connected logins to cross-channel messaging, Betfair’s Ottokar Rosenberger understands the value in building a continuous experience across all screens. An approach that anticipates and caters to users’ reliance on multiple devices has been key to Betfair achieving £1.2 in bets annually and handling 8,000 bets per second – more than the volume traded on all the European stock exchanges combined.

Betfair’s Ottokar Rosenberger at Google's Think Performance event looked at how customers move between devices before and during a sporting event, even switching from desktop to mobile app to smartphone within the course of a match or race. Nowhere was this more clearly demonstrated in 2014 Champions League Final football match.

Customers move between devices before and during a sporting event, even switching from desktop to mobile app to smartphone within the course of a match or race. Nowhere was this more clearly demonstrated than in the 2014 Champions League Final football match.

How RocketJump's Video Game High School scored over 110M views in 3 seasons on YouTube