Programmatic

Programmatic buying isn't just efficient—it leads to more sophisticated and targeted campaigns. Get the latest research and case studies on real-time bidding and data-driven creative.

Appify your Campaigns

Report October 2017

Legal & General’s starting steps into transformation bring back immediate value beyond ROI

Article October 2017

State of Play: Harnessing Programmatic Direct

Article June 2017

Brands Taking a Stand: 4 Industry Leaders on the New Rules of Brand Culture

Article May 2017

Creating better ad experiences for everyone

Article April 2017

Butlin’s and MEC: Real-Time Ad Personalisation Makes Light Weather of Google Search

Case Study March 2017

How The Telegraph Reached Over One Million Monthly Readers on Google Play Newsstand

Case Study March 2017

Mobile ads need an update. Programmatic native could be the answer

Article September 2016

Boosting App Installs With Real-Time, Data-Driven Creative for Waze

Case Study September 2016

The buyer’s guide to Programmatic Direct

Article June 2016