Programmatic

Programmatic

Programmatic buying isn't just efficient—it leads to more sophisticated and targeted campaigns. Get the latest research and case studies on real-time bidding and data-driven creative.

Report
Report

Appify your Campaigns

Article
Article

Legal & General’s starting steps into transformation bring back immediate value beyond ROI

Article
Article

State of Play: Harnessing Programmatic Direct

Article
Article

Brands Taking a Stand: 4 Industry Leaders on the New Rules of Brand Culture

Article
Article

Creating better ad experiences for everyone

Case Study
Case Study

Butlin’s and MEC: Real-Time Ad Personalisation Makes Light Weather of Google Search

Case Study
Case Study

How The Telegraph Reached Over One Million Monthly Readers on Google Play Newsstand

Article
Article

Mobile ads need an update. Programmatic native could be the answer

Case Study
Case Study

Boosting App Installs With Real-Time, Data-Driven Creative for Waze

Article
Article

The buyer’s guide to Programmatic Direct