Programmatic

Programmatic buying isn't just efficient—it leads to more sophisticated and targeted campaigns. Get the latest research and case studies on real-time bidding and data-driven creative.

Legal & General’s starting steps into transformation bring back immediate value beyond ROI

Article Sep 2017

State of Play: Harnessing Programmatic Direct

Article Jun 2017

Brands Taking a Stand: 4 Industry Leaders on the New Rules of Brand Culture

Article May 2017

Creating Better Ad Experiences for Everyone

Article Apr 2017

Butlin’s and MEC: Real-Time Ad Personalisation Makes Light Weather of Google Search

Case Study Mar 2017

How The Telegraph Reached Over One Million Monthly Readers on Google Play Newsstand

Case Study Mar 2017

Mobile Ads Need an Update. Programmatic Native Could Be the Answer

Article Sep 2016

Boosting App Installs With Real-Time, Data-Driven Creative for Waze

Case Study Sep 2016

How Wayfair Reaches Customers with Programmatic on the Google Display Network

Case Study Feb 2016

TV2 Norway's Biggest Commercial TV Channel Adopts DoubleClick's Programmatic Guaranteed

Case Study Jan 2016