Programmatic

Programmatic buying isn't just efficient—it leads to more sophisticated and targeted campaigns. Get the latest research and case studies on real-time bidding and data-driven creative.

State of Play: Harnessing Programmatic Direct

Article Jun 2017

Mobile Ads Need an Update. Programmatic Native Could Be the Answer

Article Sep 2016

How The Telegraph Reached Over One Million Monthly Readers on Google Play Newsstand

Case Study Mar 2017

Butlin’s and MEC: Real-Time Ad Personalisation Makes Light Weather of Google Search

Case Study Mar 2017

Boosting App Installs With Real-Time, Data-Driven Creative for Waze

Case Study Sep 2016

Costa Coffee and ZenithOptimedia Target Consumers Near Stores Using DoubleClick

Case Study Apr 2016