When Coca-Cola launched its "Share a Coke" campaign, it recognised that people may turn to mobile to find their own customised Coke. The soft drinks brand reveals how "Share a Coke" inspired consumers to take action and how Coca-Cola was there for them in the moment on mobile.
Mobile is at the core of everything we're doing. If we can't make a story work on a 4-inch-by-2-inch screen, then it doesn't work, and it doesn't go further.
- Wendy Clark, President, Sparkling Brands & Strategic Marketing for Coca-Cola North America