Danish Publisher and Media Network Jubii Embraces Programmatic through DoubleClick

Jubii is a publisher and media network that covers over 60% of the Danish internet population. The company wanted to monetise both premium and low value space in the most efficient way possible to foster further growth. A combination of direct and programmatic sales has seen an increase not only of the eCPM but also the fill rate for inventory across its portfolio. DoubleClick platforms have been instrumental in enabling this transformation.

Approach

Integrated with DoubleClick AdExchange

Employed a combination of programmatic and direct sales

Flexibly prioritised programmatic over direct sales to meet eCPM goals

Goals

Drive up eCPM, even on low-value inventory

Gain access to broad audience of media buyers

Results

Increased fill rate to 95%

Produced uplift in eCPM of more than 100%

Programmatic-and especially AdX-have really changed our company.

 

-Henrik Pitzner Liljegren, COO, iJubii

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