Mobile Programmatic Activation Allows Michelin and MEC to Extend Reach

Programmatic activation through a unified platform
Performed analysis to understand where traffic is coming from
Up weighted mobile presence
Increase CrossClimate product awareness Drive traffic to the website
Drive traffic to the website
70% of reach on YouTube masthead based on mobile
Rich media formats drove 189% of extra visits through mobile
What's interesting with the Crossclimate campaign is actually it was initially more of a desktop approach than a mobile approach, but because of the Double Click tools we were testing, we very early on saw the potential of mobile, and started shifting our Euros to mobile.


- Axel Dumont, Managing Director at MEC France

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