With programmatic technologies, "you can have your cake and eat it too," says Xaxis' Director of Product Development, Mike Finnegan. His team is developing solutions to make media buying easier by helping advertisers connect directly with publishers' programmatic systems. In this video, he talks about how these sorts of technologies are rapidly changing the way people buy digital advertising. Ruth Kirschner, Director of Advertiser Sales, DoubleClick, moderates.
Advertisers have always wanted to find audiences on these quality publishers, but usually they use content and context as a proxy. Now what we’re saying is, ‘You can have your cake and eat it too, because we have the quality inventory, and you have the quality audiences that you want to reach'.
— Mike Finnegan, Director of Product Development, Xaxis