Programmatic in the Future: Will It Help Publishers and Advertisers Work Better Together?

What is "ƒpremium"ƒ inventory? "It's in the eye of the beholder," says David Chiang, CBS Interactive's Vice President of Monetization. In this lively discussion between two leading advocates of programmatic, Chiang and Joel Aranson, Digitas' AOD Liaison and Vice President of Media Operations & Technology, debate the many merits of the fast-growing channel and how programmatic is transforming the relationship between the two companies.

Programmatic in the Future: Can It Deliver ROI for Advertisers?