Programmatic Marketing: Reaching Consumers at Scale

March 2015 / Programmatic

Brands have begun to embrace programmatic digital advertising as it allows them to reach consumers at scale with contextually relevant and personal messaging. Programmatic ad buying presents a unique opportunity to engage more personally and earn consumer love, trust and loyalty. The challenge for brands is how best to use these tools to make a real connection with consumers.

Programmatic Marketing Panel: Data, Relationships, Structure and Next Steps